Clifford Nass

Clifford Nass was a professor of communication at Stanford University, and a renowned authority on human-computer interaction. He is widely known for his work on individual differences associated with multitasking and how technology affects the brain.

Nass was the author of three books: The Media Equation, Wired for Speech, and The Man Who Lied to His Laptop. He has also published over 150 papers in the areas of human-computer interaction, statistical methodology, and organisational theory.

Nass consulted on the design of over 250 media products for companies such as Microsoft, Toyota, Philips, BMW, Hewlett-Packard, AOL, Sony, and Dell; as well as conducting research in the areas of computer graphics, data structures and database design.