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Recently I saw eight seconds of video that capture this problem in its most extreme form. A boy and a girl, who appear to be of high school age, are walking into Panda Express when a third teenager with blond hair stops them in the doorway. He brings with him the energy of the hustler or the man-on-the-street interview host, and the couple are temporarily frozen, caught between suspicion and courtesy. It is a space where things could go either way. “Hey, hold on, excuse me — I have something really important to ask you,” the blond kid says to the girl. “The moment I saw you, my eyes were just — oh, my God, I love you, please could — bleagh!” The “bleagh” is the sound he makes when the other boy punches him in the face…

But perhaps what is most remarkable is the distinct moment of resignation that he and his girlfriend share when they realize what the blond kid is doing. Around the time he gets to “my eyes,” she turns away and steps inside, while Overalls Kid calmly sets his smoothie on the ground in preparation to jack his interlocutor in the mouth. The sound of the impact is meaty. The video ends with both of them stumbling out of the frame, Blond Kid reeling and Overalls Kid winding up for another blow. It’s an efficiently cut bit of action that rewards repeat viewings, but it left me with one question: How do we feel about that punch?

I think we can agree that a punch would not be justified if Blond Kid were professing his love sincerely. But he isn’t. He’s professing his love while an unidentified fourth party records the whole thing, presumably as part of the “hit on another guy’s girlfriend” internet challenge. In this context, he is using other people as props, a bad behavior that society should discourage. But what are we willing to condone in order to discourage it? Our collective culture has just begun to decide how we feel about this kind of activity, which has been invented by new technology and will only become more prevalent in the future.

The article ultimately argues that internet video apps belong to generation Z “the way heroin belongs to junkies. Seen from this perspective, Overalls Kid is part of a history of violent resistance to foreign influence that Americans will recognize in everything from the Boston Tea Party to Al Qaeda to the Ewoks.

“Our reams of fretting essays about how much the kids love phones tend to ignore who gave them phones in the first place.”