When Tech Knows You Better Than You Know Yourself

Algorithms are kind of running where 2 billion people spend their time. Seventy percent of what people watch on YouTube is driven by recommendations from the algorithm. People think that what you’re watching on YouTube is a choice. People are sitting there, they sit there, they think, and then they choose. But that’s not true. Seventy percent of what people are watching is the recommended videos on the right hand side, which means 70 percent of 1.9 billion users, that’s more than the number of followers of Islam, about the number followers of Christianity, of what they’re looking at on YouTube for 60 minutes a day—that’s the average time people spend on YouTube. So you got 60 minutes, and 70 percent is populated by a computer. The machine is out of control.