As smartphones and internet connections rise in Africa, so does entertainment streaming

Growing smartphone and internet penetration across many African countries saw global streaming companies make a deeper play for audiences here this year.

Netflix signaled its interest in Africa by hiring a content producer for the region and took on the MultiChoice, the continental satellite TV giant owned by Naspers, Africa’s most valuable company. The Los Gatos, California company spooked MultiChoice with everything from trolling online ads to billboards placed conspicuously close to their Johannesburg headquarters. MultiChoice has clearly taken notice and has called for Netflix to be regulated

Screen watching at all-time high

With Netflix and Amazon Prime, Facebook Video and YouTube, it’s tempting to imagine that the tech industry destroyed TV. The world is more than 25 years into the web era, after all, more than half of American households have had home Internet for 15 years, and the current smartphone paradigm began more than a decade ago. But no. Americans still watch an absolutely astounding amount of traditional television.

In fact, television viewing didn’t peak until 2009-2010, when the average American household watched 8 hours and 55 minutes of TV per day. And the ’00s saw the greatest growth in TV viewing time of any decade since Nielsen began keeping track in 1949-1950: Americans watched 1 hour and 23 minutes more television at the end of the decade than at the beginning. Run the numbers and you’ll find that 32 percent of the increase in viewing time from the birth of television to its peak occurred in the first years of the 21st century.

Over the last 8 years, all the new, non-TV things — Facebook, phones, YouTube, Netflix — have only cut about an hour per day from the dizzying amount of TV that the average household watches. Americans are still watching more than 7 hours and 50 minutes per household per day.