Amazon is normalizing neighborhood panopticons by turning its doorbell videos into a TV show. Orwell wouldn’t be laughing.
When smartphones first came on the scene, their built-in cameras were limited to personal use. Then social media sites like Facebook and Instagram created a beast that millions wanted to feed, and photos became a public spectacle. The same phenomenon is happening to doorbell cameras. Initially marketed to make customers feel safer in their homes, their footage is now being uploaded for entertainment. On TikTok, the hashtag Ringdoorbell has more than 2.7 billion views.
Amazon.com Inc., which owns market-dominating Ring, has seen and grabbed a lucrative opportunity, and is contributing to the gradual erosion of our privacy in the process.
On Monday, the company premiered Ring Nation, a television show syndicated across more than 70 American cities. Hosted by the comedian Wanda Sykes and produced by Metro-Goldwyn-Mayer, which Amazon finished buying in March, the 20-minute program features videos captured on smartphones and Amazon’s Ring doorbell cameras, which the company sells for about $105.