YouTube, YouTubers and You

819

What Makes You Click (2016)

“The biggest psychological experiment ever is being conducted, and we’re all taking part in it: every day, a billion people are tested online. Which ingenious tricks and other digital laws ensure that we fill our online shopping carts to the brim, or stay on websites as long as possible? Or vote for a particular candidate?

The bankruptcies of department stores and shoe shops clearly show that our buying behaviour is rapidly shifting to the Internet. An entirely new field has arisen, of ‘user experience’ architects and ‘online persuasion officers’. How do these digital data dealers use, manipulate and abuse our user experience? Not just when it comes to buying things, but also with regards to our free time and political preferences.

Aren’t companies, which are running millions of tests at a time, miles ahead of science and government, in this respect? Now the creators of these digital seduction techniques, former Google employees among them, are themselves arguing for the introduction of an ethical code. What does it mean, when the conductors of experiments themselves are asking for their power and possibilities to be restricted?”

1297

Facebook: Cracking the Code (2017)

“What’s on your mind?” It’s the friendly Facebook question which lets you share how you’re feeling. It’s also the question that unlocks the details of your life and helps turn your thoughts into profits.

Facebook has the ability to track much of your browsing history, even when you’re not logged on, and even if you aren’t a member of the social network at all. This is one of the methods used to deliver targeted advertising and ‘news’ to your Facebook feed. This is why you are unlikely to see anything that challenges your world view.

This feedback loop is fuelling the rise and power of ‘fake news’. “We’re seeing news that’s tailored ever more tightly towards those kinds of things that people will click on, and will share, rather than things that perhaps are necessarily good for them”, says one Media Analyst.

This information grants huge power to those with access to it. Republican Party strategist Patrick Ruffini says, “What it does give us is much greater level of certainty and granularity and precision down to the individual voter, down to the individual precinct about how things are going to go”. Resultantly, former Facebook journalist, Adam Schrader thinks that there’s “a legitimate argument to this that Facebook influenced the election, the United States Election results.

918

Digital Amnesia (2014)

716

Cop Watchers (2016)

Groups of citizens wielding cameras take to the streets of New York to document the systemic police brutality and racism facing the public. The cops hate it and so they push back hard. This is how police accountability plays out in the real world. Take heed.

803

Google and the World Brain (2013)

674

Panopticon (2012)

667

Subconcious War (2011)

621

All Watched Over By Machines of Loving Grace (2011)

729
https://www.youtube.com/watch?v=9CFCv9TLoI8

Digital Nation (2010)

654

Truth in Numbers? (2010)

638

The Virtual Revolution (2010)

647

Consuming Kids (2008)

615

We Live In Public (2008)

658
https://www.youtube.com/watch?v=zJ0fOZ8PALk

Spying on the Home Front (2007)

653

The Trap (2007)

699

Suspect Nation (2006)

640

The World According to Google (2006)

690

The Century of The Self (2005)

659

The Electronic Storyteller (1997)

562