Google is on a mission to teach children how to be safe online. That is the message behind “Be Internet Awesome,” a so-called digital-citizenship education program that the technology giant developed for schools.
The lessons include a cartoon game branded with Google’s logo and blue, red, yellow and green color palette. The game is meant to help students from third grade through sixth guard against schemers, hackers and other bad actors.
But critics say the company’s recent woes — including revelations that it was developing a censored version of its search engine for the Chinese market and had tracked the whereabouts of users who had explicitly turned off their location history — should disqualify Google from promoting itself in schools as a model of proper digital conduct.
Among other things, these critics argue, the company’s lessons give children the mistaken impression that the main threat they face online is from malicious hackers and bullies, glossing over the privacy concerns that arise when tech giants like Google itself collect users’ personal information and track their actions online.
American corporate giants are no strangers to the country’s schools.
In the 1970s, General Motors circulated a free booklet in public schools that featured cartoon characters like Harry Hydrocarbon, who played down concerns about the health risks of industrial pollution and suggested that air pollution would soon not be a problem, according to a 1979 report, “Hucksters in the Classroom: A Review of Industry Propaganda in Schools.”
In the 1990s, Procter & Gamble promoted its own curriculum, “Decision: Earth,” in schools. Among other things, it instructed children that synthetic diapers were no more harmful for the environment than cloth diapers.
Around the same time, Campbell Soup sponsored a classroom kit called the “Prego Thickness Experiment.” According to a 1997 article in The New York Times, “Corporate Classrooms and Commercialism,” the kit was supposed to teach children the scientific method — by having them “prove” that Prego pasta sauce was thicker than rival Ragu.
Critics see a similar self-serving agenda with “Be Internet Awesome,” which presents malicious third parties as the primary online threat to children, while failing to teach them how to navigate corporate data-mining practices.