As smartphones and internet connections rise in Africa, so does entertainment streaming
Growing smartphone and internet penetration across many African countries saw global streaming companies make a deeper play for audiences here this year.
Netflix signaled its interest in Africa by hiring a content producer for the region and took on the MultiChoice, the continental satellite TV giant owned by Naspers, Africa’s most valuable company. The Los Gatos, California company spooked MultiChoice with everything from trolling online ads to billboards placed conspicuously close to their Johannesburg headquarters. MultiChoice has clearly taken notice and has called for Netflix to be regulated