“How YouTube’s Year-in-Review ‘Rewind’ Video Set Off a Civil War”
You might guess that a surefire way to make a hit video on YouTube would be to gather a bunch of YouTube megastars, film them riffing on some of the year’s most popular YouTube themes and release it as a year-in-review spectacular. You would be wrong.
The issue that upset so many YouTube fans, it turns out, was what the Rewind video did not show. To many, it felt like evidence that YouTube the company was snubbing YouTube the community by featuring mainstream celebrities in addition to the platform’s homegrown creators, and by glossing over major moments in favor of advertiser-friendly scenes.
If YouTube had been trying to create an accurate picture of its platform’s most visible faces, it would need to include bigots, reactionaries and juvenile shock jocks. A YouTube recap that includes only displays of tolerance and pluralism is a little like a Weather Channel highlight reel featuring only footage of sunny days — it might be more pleasant to look at, but it doesn’t reflect the actual weather.