10% of Twitter Users Create 80% of the Tweets
In the United States, 10% of Twitter’s users create 80% of its tweets, according to a new study by the Pew Research Center:
The median user in the top 10% by tweet volume creates 138 tweets per month, “favorites” 70 posts per month, follows 456 accounts, and has 387 followers. By comparison, the median user in the bottom 90% of tweeters creates just two tweets per month, “favorites” one post per month, follows 74 accounts, and has 19 followers. And when asked to report how often they use the platform, fully 81% of these highly active tweeters say they do so every day; 47% of other Twitter users visit the platform with this regularity…Twitter users also tend to have higher levels of household income and educational attainment relative to the general adult population. Some 42% of adult Twitter users have at least a bachelor’s degree — 11 percentage points higher than the overall share of the public with this level of education (31%). Similarly, the number of adult Twitter users reporting a household income above $75,000 is 9 points greater than the same figure in the general population: 41% vs. 32%.