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This week, the administration began working with Gen Z For Change, a nonprofit advocacy group, to help identify top content creators on the platform to orchestrate a briefing aimed at answering questions about the conflict and the United States’ role in it.

The briefing was led by Matt Miller, a special adviser for communications at the White House National Security Council, and Psaki. The Washington Post obtained a recording of the call, and in it, Biden officials stressed the power these creators had in communicating with their followers. “We recognize this is a critically important avenue in the way the American public is finding out about the latest,” said the White House director of digital strategy, Rob Flaherty, “so we wanted to make sure you had the latest information from an authoritative source.”