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OFF Radio Krakow sparked controversy by replacing its journalists with AI-generated presenters in an experiment to attract younger audiences. CNN Business reports:
Weeks after letting its journalists go, OFF Radio Krakow relaunched this week, with what it said was âoethe first experiment in Poland in which journalists … are virtual characters created by AI.” The station in the southern city of Krakow said its three avatars are designed to reach younger listeners by speaking about cultural, art and social issues including the concerns of LGBTQ+ people. “Is artificial intelligence more of an opportunity or a threat to media, radio and journalism? We will seek answers to this question,” the station head, Marcin Pulit, wrote in a statement.