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The Guardian is running an article about a ‘mysterious’ big-data analytics company called Cambridge Analytica and its activities with SCL Group—a 25-year-old military psyops company in the UK later bought by “secretive hedge fund billionaire” Robert Mercer. In the article, a former employee calls it “this dark, dystopian data company that gave the world Trump.”

Mercer, with a background in computer science is alleged to be at the centre of a multimillion-dollar propaganda network.

“Facebook was the source of the psychological insights that enabled Cambridge Analytica to target individuals. It was also the mechanism that enabled them to be delivered on a large scale. The company also (perfectly legally) bought consumer datasets — on everything from magazine subscriptions to airline travel — and uniquely it appended these with the psych data to voter files… Finding “persuadable” voters is key for any campaign and with its treasure trove of data, Cambridge Analytica could target people high in neuroticism, for example, with images of immigrants “swamping” the country.

The key is finding emotional triggers for each individual voter. Cambridge Analytica worked on campaigns in several key states for a Republican political action committee. Its key objective, according to a memo the Observer has seen, was “voter disengagement” and “to persuade Democrat voters to stay at home”… In the U.S., the government is bound by strict laws about what data it can collect on individuals. But, for private companies anything goes.”

“Scientists say they can deduce the lifestyle of an individual, down to the kind of grooming products they use, food they eat and medications they take, from chemicals found on the surface of their mobile phone. Experts say analysis of someone’s phone could be a boon both to healthcare professionals, and the police.

“You can narrow down male versus female; if you then figure out they use sunscreen then you pick out the [people] that tend to be outdoorsy — so all these little clues can sort of narrow down the search space of candidate people for an investigator,” said Pieter Dorrestein, co-author of the research from the University of California, San Diego.

Writing in the Proceedings of the National Academy of Sciences, researchers from the U.S. and Germany describe how they swabbed the mobile phone and right hand of 39 individuals and analyzed the samples using the highly sensitive technique of mass spectrometry.

The results revealed that each person had a distinct “signature” set of chemicals on their hands which distinguished them from each other. What’s more, these chemicals partially overlapped with those on their phones, allowing the devices to be distinguished from each other, and matched to their owners.

Analysis of the chemical traces using a reference database allowed the team to match the chemicals to known substances or their relatives to reveal tell-tale clues from each individual’s life — from whether they use hair-loss treatments to whether they are taking antidepressants.

“Conrey said the district simply wanted to keep its students safe. “It was really just about student safety; if we could try to head off any potential dangerous situations, we thought it might be worth it,” he said.

“An online surveillance tool that enabled hundreds of U.S. law enforcement agencies to track and collect information on social media users was also marketed for use in American public schools, the Daily Dot has learned.

Geofeedia sold surveillance software typically bought by police to a high school in a northern Chicago suburb, less than 50 miles from where the company was founded in 2011. An Illinois school official confirmed the purchase of the software by phone on Monday.

Ultimately, the school found little use for the platform, which was operated by police liaison stationed on school grounds, and chose not to renew its subscription after the first year, citing cost and a lack of actionable information. “A lot of kids that were posting stuff that we most wanted, they weren’t doing the geo-tagging or making it public,” Conrey said. “We weren’t really seeing a lot there.”

Yahoo has filed a patent for a type of smart billboard that would collect people’s information and use it to deliver targeted ad content in real-time.

To achieve that functionality, the billboards would use a variety of sensor systems, including cameras and proximity technology, to capture real-time audio, video and even biometric information about potential target audiences.

But the tech company doesn’t just want to know about a passing vehicle. It also wants to know who the occupants are inside of it.

That’s why Yahoo is prepared to cooperate with cell towers and telecommunications companies to learn as much as possible about each vehicle’s occupants.”

“Various types of data (e.g., cell tower data, mobile app location data, image data, etc.) can be used to identify specific individuals in an audience in position to view advertising content. Similarly, vehicle navigation/tracking data from vehicles equipped with such systems could be used to identify specific vehicles and/or vehicle owners. Demographic data (e.g., as obtained from a marketing or user database) for the audience can thus be determined for the purpose of, for example, determining whether and/or the degree to which the demographic profile of the audience corresponds to a target demographic.”

The Guardian’s Julia Powles writes about how with the advent of artificial intelligence and so-called “machine learning,” this society is increasingly a world where decisions are more shaped by calculations and data analytics rather than traditional human judgement:

“Jose van Dijck, president of the Dutch Royal Academy and the conference’s keynote speaker, expands: Datification is the core logic of what she calls “the platform society,” in which companies bypass traditional institutions, norms and codes by promising something better and more efficient — appealing deceptively to public values, while obscuring private gain. Van Dijck and peers have nascent, urgent ideas. They commence with a pressing agenda for strong interdisciplinary research — something Kate Crawford is spearheading at Microsoft Research, as are many other institutions, including the new Leverhulme Centre for the Future of Intelligence. There’s the old theory to confront, that this is a conscious move on the part of consumers and, if so, there’s always a theoretical opt-out. Yet even digital activists plot by Gmail, concedes Fieke Jansen of the Berlin-based advocacy organisation Tactical Tech. The Big Five tech companies, as well as the extremely concentrated sources of finance behind them, are at the vanguard of “a society of centralized power and wealth. “How did we let it get this far?” she asks. Crawford says there are very practical reasons why tech companies have become so powerful. “We’re trying to put so much responsibility on to individuals to step away from the ‘evil platforms,’ whereas in reality, there are so many reasons why people can’t. The opportunity costs to employment, to their friends, to their families, are so high” she says.”