Resources

It never ceases to amaze me just how stupid screen culture is.

But now it’s even parodying itself—in the way only the online spectacle can: by folding back into itself to keep us watching.

The problems and concerns, long since established, are all now just a big joke. Short attention spans. Superficial engagement with information. Advertising masquerading as content. The convergence of extremely powerful corporate empires that influence what we think, feel, and do, in a way never before possible. Distraction from the real world, while the real world burns.

The story of this first short is about the end of the world, and nobody even cares.  Could that be any more close to home?

There’s also a short about an “Uber for people,” invoking the themes of exploitation, surveillance, and the enslavement-addiction to technological solutions that parodies the screen culture of today—especially the mindset of “apps fix all.”

Can we see this as one thing in terms of another?

Likewise with, “Enter the Hive Mind.”

What will you do, when it’s time you’re asked to put your whole self into the global computer even more completely than now? What is your personal threshold? Will you continue to “breathe life” into the machine?

Make note of the screen culture symptoms: lack of linear narrative, increase in speed, shorter attention span, skimming, less engagement with content/meaning, “efficiency”, increase in scatterbrain, etc. Also, the descriptions about how this behaviour effects the perception of reality.

“I watch television and films in fast forward. This has become increasingly easy to do with computers (I’ll show you how) and the time savings are enormous. […] I started doing this years ago to make my life more efficient.

[…]

As I’ve come to consume all my television on my computer, I’ve developed other habits, too. I don’t watch linearly anymore; I often scrub back and forth to savor complex scenes or to skim over slow ones. In other words, I watch television like I read a book. I jump around. I re-read. Sometimes I speed up. Sometimes I slow down.

I confess these new viewing techniques have done something strange to my sense of reality. I can’t watch television in real-time anymore. Movie theaters feel suffocating. I need to be able to fast-forward and rewind and accelerate and slow down, to be able to parcel my attention where it’s needed.

[…]

We risk transforming, perhaps permanently, the ways in which our brains perceive people, time, space, emotion. And isn’t that marvelous?”

This short video explores how the online world has overwhelmingly become the popular outlet for public rage by briefly illustrating some of the many stories of everyday people which have suddenly become public enemy number one under the most misunderstood of circumstances and trivial narratives. With the web acting like a giant echo-chamber, amplifying false stories and feeding on the pent-up aggression of the audience watching the spectacle, The Outrage Machine shows how these systems froth the mob mentality into a hideous mess, as a good example of where the spectacle goes and how its intensity has to keep ratcheting up in order maintain the audience attention, in a culture of dwindling attention spans, distraction and triviality.

Filmmaker and author Jon Ronson also recently wrote a book about this topic too, which is quite good. So You’ve Been Publicly Shamed. His TED talk is essentially a 17 min overview:

And a longer presentation with interview and Q&A from earlier this year:

“UC Literature Professor Jackson Bliss puts into words something many of you have probably experienced: the evolution of the internet and mobile devices has changed how we read. “The truth is that most of us read continuously in a perpetual stream of incestuous words, but instead of reading novels, book reviews, or newspapers like we used to in the ancien régime, we now read text messages, social media, and bite-sized entries about our protean cultural history on Wikipedia.”

Bliss continues, “In the great epistemic galaxy of words, we have become both reading junkies and also professional text skimmers. … Reading has become a relentless exercise in self-validation, which is why we get impatient when writers don’t come out and simply tell us what they’re arguing. … Content—whether thought-provoking, regurgitated, or analytically superficial, impeccably-researched, politically doctrinaire, or grammatically atrocious—now occupies the same cultural space, the same screen space, and the same mental space in the public imagination. After awhile, we just stop keeping track of what’s legitimately good because it takes too much energy to separate the crème from the foam.”