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Many YouTubers are finding themselves stressed, lonely and exhausted. For years, YouTubers have believed that they are loved most by their audience when they project a chirpy, grateful image. But what happens when the mask slips? This year there has been a wave of videos by prominent YouTubers talking about their burnout, chronic fatigue and depression. “This is all I ever wanted,” said Elle Mills, a 20-year-old Filipino-Canadian YouTuber in a (monetised) video entitled Burnt Out At 19, posted in May. “And why the fuck am I so unfucking unhappy? It doesn’t make any sense. You know what I mean? Because, like, this is literally my fucking dream. And I’m fucking so un-fucking-happy.”

… The anxieties are tied up with the relentless nature of their work. Tyler Blevins, AKA Ninja, makes an estimated $500,000 every month via live broadcasts of him playing the video game Fortnite on Twitch, a service for livestreaming video games that is owned by Amazon. Most of Blevins’ revenue comes from Twitch subscribers or viewers who provide one-off donations (often in the hope that he will thank them by name “on air”). Blevins recently took to Twitter to complain that he didn’t feel he could stop streaming. “Wanna know the struggles of streaming over other jobs?” he wrote, perhaps ill-advisedly for someone with such a stratospheric income. “I left for less than 48 hours and lost 40,000 subscribers on Twitch. I’ll be back today… grinding again.” There was little sympathy on Twitter for the millionaire. But the pressure he described is felt at every level of success, from the titans of the content landscape all the way down to the people with channels with just a few thousand subscribers, all of whom feel they must be constantly creating, always available and responding to their fans.

At the end of the month he was pale, gaunt and tired in a way that, he recalls, seemed “impervious to rest”. His work, he noticed, had become increasingly rushed and harsh in tone. Yet the angry, provocative quality of his videos seemed only to be making them more popular. “Divisive content is the king of online media today, and YouTube heavily boosts anything that riles people up,” he says. “It’s one of the most toxic things: the point at which you’re breaking down is the point at which the algorithm loves you the most.”

“Constant releases build audience loyalty,” says Austin Hourigan, who runs ShoddyCast, a YouTube channel with 1.2 million subscribers. “The more loyalty you build, the more likely your viewers are to come back, which gives you the closest thing to a financial safety net in what is otherwise a capricious space.” When a YouTuber passes the 1 million subscribers mark, they are presented with a gold plaque to mark the event. Many of these plaques can be seen on shelves and walls in the background of presenters’ rooms. In this way, the size of viewership and quantity of uploads become the main markers of value.

“If you pull out your phone to check Twitter while waiting for the light to change, or read e-mails while brushing your teeth, you might be what the American Psychological Association calls a “constant checker.” And chances are, it’s hurting your mental health.

Last week, the APA released a study finding that Americans were experiencing the first statistically significant stress increase in the survey’s 10-year history. In January, 57 percent of respondents of all political stripes said the U.S. political climate was a very or somewhat significant source of stress, up from 52 percent who said the same thing in August. On Thursday, the APA released the second part of its 1 findings, “Stress In America: Coping With Change,” examining the role technology and social media play in American stress levels.

Social media use has skyrocketed from 7 percent of American adults in 2005 to 65 percent in 2015. For those in the 18-29 age range, the increase is larger, from 12 percent to a remarkable 90 percent. But while an increase in social media usage is hardly surprising, the number of people who just can’t tear themselves away is stark: Nowadays, 43 percent of Americans say they are checking their e-mails, texts, or social media accounts constantly. And their stress levels are paying for it: On a 10-point scale, constant checkers reported an average stress level of 5.3. For the rest of Americans, the average level is a 4.4.

If the first step toward recovery, however, is admitting there is a problem, Americans are on their way. Some 65 percent of respondents said “unplugging” or taking a “digital detox” is important. But alas, knowing you have a problem is not the same as fixing it: Only 28 percent of those Americans say they take their own advice.“

It never ceases to amaze me just how stupid screen culture is.

But now it’s even parodying itself—in the way only the online spectacle can: by folding back into itself to keep us watching.

The problems and concerns, long since established, are all now just a big joke. Short attention spans. Superficial engagement with information. Advertising masquerading as content. The convergence of extremely powerful corporate empires that influence what we think, feel, and do, in a way never before possible. Distraction from the real world, while the real world burns.

The story of this first short is about the end of the world, and nobody even cares.  Could that be any more close to home?

There’s also a short about an “Uber for people,” invoking the themes of exploitation, surveillance, and the enslavement-addiction to technological solutions that parodies the screen culture of today—especially the mindset of “apps fix all.”

Can we see this as one thing in terms of another?

Likewise with, “Enter the Hive Mind.”

What will you do, when it’s time you’re asked to put your whole self into the global computer even more completely than now? What is your personal threshold? Will you continue to “breathe life” into the machine?