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“The senior Twitter executive with editorial responsibility for the Middle East is also a part-time officer in the British Army’s psychological warfare unit,” reports Middle East Eye:
The 77th Brigade uses social media platforms such as Twitter, Instagram and Facebook, as well as podcasts, data analysis and audience research to wage what the head of the UK military, General Nick Carter, describes as “information warfare”. Carter says the 77th Brigade is giving the British military “the capability to compete in the war of narratives at the tactical level”; to shape perceptions of conflict. Some soldiers who have served with the unit say they have been engaged in operations intended to change the behaviour of target audiences.

What exactly MacMillan is doing with the unit is difficult to determine, however: he has declined to answer any questions about his role, as has Twitter and the UK’s Ministry of Defence (MoD).

Responding to the article, the British army told Newsweek their brigade had no relationship with Twitter, “other than using Twitter as one of many social media platforms for engagement and communication.” And Twitter reminded Newsweek that “We proactively publish all tweets and accounts relating to state-backed foreign information operations on the service — regardless of the source. We built this industry-leading archive to promote better public understanding of these threats.”
Despite the assertions of Twitter and the British military, academics and researchers have said the division between the two is not so clear. David Miller — a professor of political sociology in the School for Policy Studies at England’s University of Bristol, who studies propaganda and public relations efforts concerning the British government — is one such academic. He told Newsweek he believes a link is there, adding that it was a “threat to our democracy.”

“I would say I know a good amount about army propaganda and ‘psyops’ operations as they’re called, but what is interesting is how little information we have 77th Brigade,” he said.” I suppose it means that all their work is covert, but what I would like to know is what they exactly are they doing? Are they just tracking accounts or are they trying to influence people’s views? What we do know is that their account itself is hidden by Twitter so we assume they are trying to influence people under the operatives’ own names. And because we know so little about exactly what they’re doing, we have to look elsewhere for clues for example.

The professor also argues that Twitter is deceiving us by “not acting as transparently as it could. If they are working with army personnel in this way, it is extremely damaging to our democracy. Given Twitter’s closure of accounts alleged to be used by foreign governments, it’s a very hypocritical stance of Twitter to take.”

The Guardian is running an article about a ‘mysterious’ big-data analytics company called Cambridge Analytica and its activities with SCL Group—a 25-year-old military psyops company in the UK later bought by “secretive hedge fund billionaire” Robert Mercer. In the article, a former employee calls it “this dark, dystopian data company that gave the world Trump.”

Mercer, with a background in computer science is alleged to be at the centre of a multimillion-dollar propaganda network.

“Facebook was the source of the psychological insights that enabled Cambridge Analytica to target individuals. It was also the mechanism that enabled them to be delivered on a large scale. The company also (perfectly legally) bought consumer datasets — on everything from magazine subscriptions to airline travel — and uniquely it appended these with the psych data to voter files… Finding “persuadable” voters is key for any campaign and with its treasure trove of data, Cambridge Analytica could target people high in neuroticism, for example, with images of immigrants “swamping” the country.

The key is finding emotional triggers for each individual voter. Cambridge Analytica worked on campaigns in several key states for a Republican political action committee. Its key objective, according to a memo the Observer has seen, was “voter disengagement” and “to persuade Democrat voters to stay at home”… In the U.S., the government is bound by strict laws about what data it can collect on individuals. But, for private companies anything goes.”