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A city in northern China has introduced a special pedestrian lane on one of its roads, exclusively for slow-walking smartphone users, it’s reported.

According to the Shaanxi Online News, the pavement along the Yanta Road in Xi’an has now got itself a special lane for “phubbers” – people who stare at their phones and ignore everything else around them.

The lane is painted red, green and blue, and is 80cm wide and 100m long. Pictures of smartphones along the route distinguish it from an ordinary pedestrian lane.

Distracted. Addicted. Alone Together. Emotionally dead. Disengaged from the real world. A parody of itself.

Animation by Steve Cutts. Music by Moby & The Void Pacific Choir, These Systems Are Failing.