Archives April 22, 2016

Why movie trailers now begin with five-second ads for themselves

Emphasis added.

“Jason Bourne takes off his jacket, punches a man unconscious, looks forlornly off camera, and then a title card appears. The ad — five seconds of action — is a teaser for the full Jason Bourne trailer (video), which immediately follows the teaser. In fact, the micro-teaser and trailer are actually part of the same video, the former being an intro for the latter. The trend is the latest example of metahype, a marketing technique in which brands promote their advertisements as if they’re cultural events unto themselves.

[…]

“Last year, the studio advertised the teaser for Ant-Man with a ten-second cut of the footage reduced to an imperceptive scale. […] But where previous metahype promoted key dates in a marketing campaign—like official trailer releases and fan celebrations—the burgeoning trend of teasers within trailers exist purely to retain the viewer’s attention in that exact moment. The teaser within the trailer speaks to a moment in which we have so many distractions and choices that marketers must sell us on giving a trailer three minutes of our time. This practice isn’t limited to movie trailers, though. Next time you’re on Facebook, pay attention to how the popular videos in your newsfeed are edited. Is the most interesting image the first thing you see? And does that trick get you to stop scrolling and watch?”

UK Spook Agencies Have Been Spying on Millions of People ‘Of No Security Interest’ Since 1990s

UK’s intelligence agencies such as MI5, MI6, and GCHQ have been collecting personal information from citizens who are “unlikely to be of intelligence or security interest” since the 1990s, previously confidential documents reveal. The documents were published as a result of a lawsuit filed by Privacy International, and according to the files, GCHQ and others have been collecting bulk personal data sets since 1998.

Emphasis added:

“These records can be “anything from your private medical records, your correspondence with your doctor or lawyer, even what petitions you have signed, your financial data, and commercial activities,” Privacy International legal officer Millie Graham Wood said in a statement. “The information revealed by this disclosure shows the staggering extent to which the intelligence agencies hoover up our data.”

Nor, it seems, are BPDs only being used to investigate terrorism and serious crime; they can and are used to protect Britain’s “economic well-being”—including preventing pirate copies of Harry Potter books from leaking before their release date.

BPDs are so powerful, in fact, that the normally toothless UK parliament watchdog that oversees intelligence gathering, the Intelligence and Security Committee (ISC), recommended in February that “Class Bulk Personal Dataset warrants are removed from the new legislation.”

These data sets are so large and collect so much information so indiscriminately that they even include information on dead people.”