Archives 1 August 2020

According to a new report from Pew Research, U.S. adults who get their news largely from social media platforms tend to follow the news less closely and end up less informed on several key subjects when compared to those who use other sources, like TV, radio, and news publications.

The firm first asked people how they most commonly get their news. About one-in-five (18%) said they mostly use social media to stay current. That’s close the percentages of those who say they use local TV (16%) or cable TV (16%) news, but fewer than those who say they go directly to a news website or app (25%). Another 13% said they use network TV and only 3% said they read a newspaper. To be clear, any study that asks users to self-report how they do something isn’t going to be as useful as those that collect hard data on what the consumers actually do. In other words, people who think they’re getting most of their news from TV may be, in reality, undercounting the time they spent on social media â” or vice versa.

That said, among this group of “primarily” social media news consumers, only 8% said they were following the key news story of the 2020 U.S. election “every closely,” compared with 37% of cable TV viewers who said the same, or the 33% of print users who also said this. The social media group, on this topic, was closer to the local TV group (11%). On the topic of the Coronavirus outbreak, only around a quarter (23%) of the primarily social media news consumers said they were following news of COVID-19 “very closely.” All other groups again reported a higher percentage, including those who primarily used cable TV (50%), national network TV (50%), news websites and apps (44%), and local TV (32%) for news.

Related to this finding, the survey respondents were also asked 29 different fact-based questions about news topics from recent days, including those on Trump’s impeachment, the COVID-19 outbreak, and others. Those who scored the lowest on these topics were the consumers who said they primarily used social media to get their news. Across 9 questions related to foundational political knowledge, only 17% of primarily social media news consumers scored “high political knowledge,” meaning they got 8 to 9 of the questions right. 27% scored “middle political knowledge” (6-7 right) and 57% scored “low political knowledge” (5 or fewer right.) The only group that did worse were those who primarily relied on local TV. 45% of who got their news from news primarily via websites and apps, meanwhile, had “high political knowledge,” compared with 42% for radio, 41% for print, 35% for cable TV, and 29% for network TV. The social media group of news consumers was also more exposed to fringe conspiracies, like the idea that the pandemic was intentionally planned.