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“On mobile, where the majority of the world’s content is now consumed, Google and Facebook own eight of the top 10 apps, with apps devouring 87% of our time spent on smartphones and tablets, according to new comScore data (Figure A):

“In sum, the majority of our time online is now mediated by just a few megacorporations, and for the most part their top incentive is to borrow our privacy just long enough to target an ad at us.”