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Age of Surveillance Capitalism: “We Thought We Were Searching Google, But Google Was Searching Us”

Corporations have created a new kind of marketplace out of our private human experiences. That is the conclusion of an explosive new book that argues big tech platforms like Facebook and Google are elephant poachers, and our personal data is ivory tusks. Author Shoshana Zuboff writes in “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power”: “At its core, surveillance capitalism is parasitic and self-referential. It revives Karl Marx’s old image of capitalism as a vampire that feeds on labor, but with an unexpected turn. Instead of labor, surveillance capitalism feeds on every aspect of every human’s experience.”