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Stare Into The Lights My Pretties > News Articles > Mozilla Hits Google, Facebook For ‘Microtargeting’ Political Ads

Mozilla Hits Google, Facebook For ‘Microtargeting’ Political Ads

Microtargeting, a method which uses consumer data and demographics to narrowly segment audiences, is used by political campaigns to specialize ads for different voting groups. The practice’s critics include Federal Election Commission Chairwoman Ellen Weintraub, who wrote in a Washington Post op-ed that microtargeting makes it “easy to single out susceptible groups and direct political misinformation to them with little accountability, because the public at large never sees the ad.” Mozilla’s call follows reports that Facebook has considered restricting politicians’ access to microtargeting.