Facebook Has 3 Billion Users

Now, with the biggest thorn in its side — TikTok — facing heightened government scrutiny amid growing tensions between the U.S. and China, Facebook could, perhaps, position itself as a viable, domestic-bred alternative. There’s just one problem: young adults like Devin Walsh (anecdote in the story) have moved on. […] Today, 3 billion people check Facebook each month. That’s more than a third of the world’s population. And 2 billion log in every day. Yet it still finds itself in a battle for relevancy, and its future, after two decades of existence. For younger generations — those who signed up in middle school, or those who are now in middle school, it’s decidedly not the place to be. Without this trend-setting demographic, Facebook, still the main source of revenue for parent company Meta, risks fading into the background — utilitarian but boring, like email.

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