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The European Union has opened a second formal investigation into TikTok under its Digital Services Act (DSA), an online governance and content moderation framework. The investigation centers around TikTok Lite’s “Task and Reward” feature that may harm mental health, especially among minors, by promoting addictive behavior. TechCrunch reports:
The Commission also said it’s minded to impose interim measures that could force the company to suspend access to the TikTok Lite app in the EU while it investigates concerns the app poses mental health risks to users. Although the EU has given TikTok until April 24 to argue against the measure — meaning the app remains accessible for now. Penalties for confirmed violations of the DSA can reach up to 6% of global annual turnover. So ByeDance, TikTok’s parent, could face hefty fines if EU enforcers do end up deciding it has broken the law.

The EU’s first TikTok probe covers multiple issues including the protection of minors, advertising transparency, data access for researchers, and the risk management of addictive design and harmful content. Hence it said the latest investigation will specifically focus on TikTok Lite, a version of the video sharing platform which launched earlier this month in France and Spain and includes a mechanism that allows users to earn points for doing things like watching or liking videos. Points earned through TikTok Lite can be exchanged for things like Amazon gift vouchers or TikTok’s own digital currency for gifting to creators. The Commission is worried this so-called “task and reward” feature could negatively impact the mental health of young users by “stimulating addictive behavior.”

The EU wrote that the second probe will focus on TikTok’s compliance with the DSA obligation to conduct and submit a risk assessment report prior to the launch of the “Task and Reward Lite” program, with a particular focus on negative effects on mental health, including minors’ mental health. It also said it will look into measures taken by TikTok to mitigate those risks. In a press release announcing the action, the EU said ByeDance failed to produce a risk assessment about the feature which it had asked to see last week — when it gave the company 24 hours to produce the document. Since it failed to submit the risk assessment paperwork on April 18 the Commission wrote that it suspects a “prima facie infringement of the DSA.”

The latest research, by Dr Amy Orben’s team at the University of Cambridge, used data from the Millennium Cohort study which is tracking the lives of about 19,000 people born in 2000-2002 across England, Scotland, Wales and Northern Ireland. When the cohort were aged 16-18 they were asked, for the first time, about social media use. Of the 7,000 people who responded, 48% said they agreed or strongly agreed with the statement “I think I am addicted to social media.” A higher proportion of girls (57%) agreed compared to boys (37%), according to the data shared with the Guardian.

Scientists said this did not mean that these people are actually suffering from a clinical addiction, but that expressing a perceived lack of control suggests a problematic relationship. “We’re not saying the people who say they feel addicted are addicted,” said Georgia Turner, a graduate student leading the analysis. “Self-perceived social media addiction is not [necessarily] the same as drug addiction. But it’s not a nice feeling to feel you don’t have agency over your own behavior. It’s quite striking that so many people feel like that and it can’t it be that good.”

“Social media research has largely assumed that [so-called] social media addiction is going to follow the same framework as drug addiction,” said Turner. Orben’s team and others argue that this is likely to be oversimplistic and are investigating whether the teenagers cluster into groups whose behavioral can be predicted by other personality traits. It could be that, for some, their relationship is akin to a behavioral addiction, but for others their use could be driven by compulsive checking, others may be relying on it to cope with negative life experiences, and others may simply be responding to negative social perceptions about “wasting time” on social media.

NBC News spoke to 21 people who said they were hooked on casino-style apps and had spent significant sums of money. The industry is almost entirely unregulated. From a report:
Shellz, 37, a nurse from Houston, spends at least two hours a day with her husband playing a casino-style smartphone game called Jackpot Magic. The app offers a variety of typical casino games to play, including their favorite, called Reel Rivals, a game in which players accrue points by playing a virtual slot machine. As in a real casino, players exchange money for coins to bet. Unlike in a real casino, there is no way to win money back or earn a payout on coins. But that has not stopped Shellz and her husband from spending about $150,000 in the game in just two years. She asked to use her in-game username so her family does not find out how much money they have spent on the game. “We lie in bed next to each other, we have two tablets, two phones and a computer and all these apps spinning Reel Rivals at the same time,” she said. “We normalize it with each other.” Jackpot Magic is an app made by Big Fish Games of Seattle, one of the leaders in an industry of “free-to-play” social games into which some people have plowed thousands of dollars. Big Fish Games also operates a similar app, Big Fish Casino. Both are labeled as video games, which allows the company and others like it to skirt the tightly regulated U.S. gambling market. But unlike the gambling market, apps like Jackpot Magic and Big Fish Casino are under little oversight to determine whether they are fair or whether their business practices are predatory.

NBC News spoke to 21 people, including Shellz and her husband, who said they were hooked on the casino-style games and had spent significant sums of money. They described feelings of helplessness and wanting to quit but found themselves addicted to the games and tempted by the company’s aggressive marketing tactics. Most of the 21 players wished to remain anonymous, as they were ashamed of their addictions and did not want their loved ones to find out about their behavior. A 42-year-old Pennsylvania woman said she felt saddened that she spent $40,000 on Big Fish Casino while working as an addiction counselor. “The whole time I was working as an addiction counselor, I was addicted to gambling and with no hope of winning any money back,” she said. Big Fish Games did not make anyone available for an interview, nor did the company respond to detailed questions. The company has said in previous court filings that only a fraction of the game’s players actually spend money. In a response to NBC News’ inquiries, the company issued a statement saying its games are not gambling and should not be regulated as su

The Pavlok is “a Bluetooth-connected, wearable wristband that uses accelerometers, a connected app, and a “snap circuit” to shock its users with 450 volts of electricity when they do something undesirable.”

… The Pavlok was originally created in 2014 to help people break specific, negative habits like smoking or nail-biting. The device is based on a variation of classical conditioning…

Rog Srigley, writer who teaches at Humber College and Laurentian University, offered his students extra credit if they would give him their phones for nine days and write about living without them. “What they wrote was remarkable, and remarkably consistent,” he writes. “These university students, given the chance to say what they felt, didn’t gracefully submit to the tech industry and its devices.”

“Believe it or not, I had to walk up to a stranger and ask what time it was. It honestly took me a lot of guts and confidence to ask someone,” Janet wrote. (Her name, like the others here, is a pseudonym.) She describes the attitude she was up against: “Why do you need to ask me the time? Everyone has a cell phone. You must be weird or something.”

Emily went even further. Simply walking by strangers “in the hallway or when I passed them on the street” caused almost all of them to take out a phone “right before I could gain eye contact with them.”

To these young people, direct, unmediated human contact was experienced as ill-mannered at best and strange at worst.

James: “One of the worst and most common things people do nowadays is pull out their cell phone and use it while in a face-to-face conversation. This action is very rude and unacceptable, but yet again, I find myself guilty of this sometimes because it is the norm.” Emily noticed that “a lot of people used their cell phones when they felt they were in an awkward situation, for an example [sic] being at a party while no one was speaking to them.” The price of this protection from awkward moments is the loss of human relationships, a consequence that almost all the students identified and lamented. Without his phone, James said, he found himself forced to look others in the eye and engage in conversation. Stewart put a moral spin on it. “Being forced to have [real relations with people] obviously made me a better person because each time it happened I learned how to deal with the situation better, other than sticking my face in a phone.” Ten of the 12 students said their phones were compromising their ability to have such relationships.

Peter: “I have to admit, it was pretty nice without the phone all week. Didn’t have to hear the fucking thing ring or vibrate once, and didn’t feel bad not answering phone calls because there were none to ignore.” “It felt so free without one and it was nice knowing no one could bother me when I didn’t want to be bothered,” wrote William.

Emily said that she found herself “sleeping more peacefully after the first two nights of attempting to sleep right away when the lights got shut off.”

Stewart: “Actually I got things done much quicker without the cell because instead of waiting for a response from someone (that you don’t even know if they read your message or not) you just called them [from a land line], either got an answer or didn’t, and moved on to the next thing.”

“My students’ experience of cell phones and the social-media platforms they support may not be exhaustive, or statistically representative. But it is clear that these gadgets made them feel less alive, less connected to other people and to the world, and less productive. They also made many tasks more difficult and encouraged students to act in ways they considered unworthy of themselves. In other words, phones didn’t help them. They harmed them.”

Tina’s concluding remarks described it well: “Without cell phones life would be simple and real but we may not be able to cope with the world and our society. After a few days I felt alright without the phone as I got used to it. But I guess it is only fine if it is for a short period of time. One cannot hope to compete efficiently in life without a convenient source of communication that is our phones.” Compare this admission with the reaction of Peter, who a few months after the course in 2014 tossed his smartphone into a river.

“I think my students are being entirely rational when they “distract” themselves in my class with their phones. They understand the world they are being prepared to enter much better than I do. In that world, I’m the distraction, not their phones or their social-media profiles or their networking. Yet for what I’m supposed to be doing—educating and cultivating young hearts and minds—the consequences are pretty dark.”

It was part of a college course intended to break the powerful addiction of smartphones… an Adelphi University course called “Life Unplugged” where students did the unthinkable one week ago — handed over their smartphones. “I’m freaking out, I could probably cry right now,” one student said. It was a bold experiment to recognize today’s compulsive relationships with ever present devices. Seven days later, “who’s excited they’re getting their phones back today?” Professor Donna Freitas asked.

Gone were the nerves and the shakes. “Everything is perfect right now. I’m having a lot better relationships… it’s a stress free environment no pressure about social media,” Jacob Dannenberg said.

“I think it’s really refreshing and relaxing… I was able to fall asleep a lot easier,” student Adrianna Cigliano.

They managed to find their way, even without GPS for a week. “I just had to take the same route everywhere,” one student joked. They were also more productive. “Doing homework was 100 percent easier. I got it done faster, I was in the zone,” Cigliano said.

Prof. Freitas says it’s important for everyone to assess their addiction. “Are the conveniences worth it because the drawback are pretty significant,” Freitas said. “The face that no one can focus, that my students can’t sleep… They feel bad about themselves because of social media, the list goes on and on.”

According to a new survey from Common Sense Media and SurveyMonkey, 47% of parents worry their child is addicted to their mobile device. By comparison, only 32% of parents say they’re addicted themselves. USA Today reports: Half of parents also say they are at least somewhat concerned about how mobile devices will affect their kids’ mental health. Nearly one in five say they’re “extremely” or “very” concerned. According to the survey, 89% of parents believe it’s up to them to curb their children’s smartphone usage. The survey conducted between Jan. 25 and Jan. 29 included a sample of 4,201 adults, including 1,024 parents with children under age 18. Data was weighted to reflect the demographic composition of the U.S. for adults over 18, based on Census data. Many devices and services feature parental controls, but some parents may not be aware they exist. The Common Sense-SurveyMonkey survey found 22% of parents did not know YouTube — which has faced scrutiny over how easy it is for kids to find inappropriate videos — offered parental controls. Also, 37% have not used the controls before. Among parents surveyed who say their kids watch YouTube videos, 62% said their kids have seen inappropriate videos on the site. Most, or 81%, said it’s the parents’ job to prevent kids from seeing these videos.

“Neuroscientists can now see that brain behavior changes when people rely on turn-by-turn directions,” says science writer M.R. O’Connor, citing a study of personal GPS devices co-authored by Kent-based cognitive neuroscience researcher Amir-Homayoun Javadi:

What isn’t known is the effect of GPS use on hippocampal function when employed daily over long periods of time. Javadi said the conclusions he draws from recent studies is that “when people use tools such as GPS, they tend to engage less with navigation. Therefore, brain area responsible for navigation is less used, and consequently their brain areas involved in navigation tend to shrink.”

How people navigate naturally changes with age. Navigation aptitude appears to peak around age 19, and after that, most people slowly stop using spatial memory strategies to find their way, relying on habit instead. But neuroscientist Veronique Bohbot has found that using spatial-memory strategies for navigation correlates with increased gray matter in the hippocampus at any age. She thinks that interventions focused on improving spatial memory by exercising the hippocampus — paying attention to the spatial relationships of places in our environment — might help offset age-related cognitive impairments or even neurodegenerative diseases. “If we are paying attention to our environment, we are stimulating our hippocampus, and a bigger hippocampus seems to be protective against Alzheimer’s disease,” Bohbot told me in an email.

Slow-moving, hulking ships crisscross miles of ocean in a lawn mower pattern, wielding an array of 12 to 48 air guns blasting pressurized air repeatedly into the depths of the ocean.

The sound waves hit the sea floor, penetrating miles into it, and bounce back to the surface, where they are picked up by hydrophones. The acoustic patterns form a three-dimensional map of where oil and gas most likely lie.

The seismic air guns probably produce the loudest noise that humans use regularly underwater, and it is about to become far louder in the Atlantic. As part of the Trump administration’s plans to allow offshore drilling for gas and oil exploration, five companies are in the process of seeking permits to carry out seismic mapping with the air guns all along the Eastern Seaboard, from Central Florida to the Northeast, for the first time in three decades. The surveys haven’t started yet in the Atlantic, but now that the ban on offshore drilling has been lifted, companies can be granted access to explore regions along the Gulf of Mexico and the Pacific.

Too little sleep. Not enough exercise. Far too much “screen time.” That is the unhealthy lifestyle of nearly all U.S. high school students, new research finds. The study, of almost 60,000 teenagers nationwide, found that only 5 percent were meeting experts’ recommendations on three critical health habits: sleep; exercise; and time spent gazing at digital media and television… “Five percent is a really low proportion,” said study leader Gregory Knell, a research fellow at University of Texas School of Public Health, in Dallas. “We were a bit surprised by that….”

“If kids are viewing a screen at night — staring at that blue light — that may affect their ability to sleep,” Knell said. “And if you’re not getting enough sleep at night, you’re going to be more tired during the day,” he added, “and you’re not going to be as physically active.”

Experts recommend a minimum of 8 hours of sleep at night for teenagers, plus at least one hour every day of “moderate to vigorous” exercise.

One professor of adolescent medicine points out that some high school homework now even requires using a computer — even though too much screen time can affect teenagers’ abiity to sleep.

When Danny Reagan was 13, he began exhibiting signs of what doctors usually associate with drug addiction. He became agitated, secretive and withdrew from friends. He had quit baseball and Boy Scouts, and he stopped doing homework and showering. But he was not using drugs. He was hooked on YouTube and video games, to the point where he could do nothing else. As doctors would confirm, he was addicted to his electronics. “After I got my console, I kind of fell in love with it,” Danny, now 16 and a junior in a Cincinnati high school, said. “I liked being able to kind of shut everything out and just relax.” Danny was different from typical plugged-in American teenagers. Psychiatrists say internet addiction, characterized by a loss of control over internet use and disregard for the consequences of it, affects up to 8 percent of Americans and is becoming more common around the world.

“We’re all mildly addicted. I think that’s obvious to see in our behavior,” said psychiatrist Kimberly Young, who has led the field of research since founding the Center for Internet Addiction in 1995. “It becomes a public health concern obviously as health is influenced by the behavior.” At first, Danny’s parents took him to doctors and made him sign contracts pledging to limit his internet use. The “Reboot” program at the Lindner Center for Hope offers inpatient treatment for 11 to 17-year-olds who, like Danny, have addictions including online gaming, gambling, social media, pornography and sexting, often to escape from symptoms of mental illnesses such as depression and anxiety. Reboot patients spend 28 days at a suburban facility equipped with 16 bedrooms, classrooms, a gym and a dining hall. They undergo diagnostic tests, psychotherapy, and learn to moderate their internet use.

Untold riches are promised on Mystery Brand, a website that sells prize-filled “mystery boxes.” If you buy one of the digital boxes, some of which cost hundreds of dollars, you might only get a fidget spinner — or you might get a luxury sports car. For just $100, users can win a box filled with rare Supreme streetwear. For only $12.99, they can win a Lamborghini, or even a $250 million mega-mansion billed as “the most expensive Los Angeles realty.” Or at least that’s what some top YouTubers have been telling their young fans about the gambling site — with the video stars apparently seeing that as a gamble worth taking, especially after a dip in YouTube advertising rates.

Over the past week, hugely popular YouTube stars like Jake Paul and Bryan “Ricegum” Le have encouraged their fans to spend money on Mystery Brand, a previously little-known site that appears to be based in Poland. In their videos, Paul and Le show themselves betting hundreds of dollars on the site for a chance to open a digital “box.” At first, they win only low-value prizes like fidget spinners or Converse sneakers. By the end of the video, though, they have won thousands of dollars worth of tech and clothing, like rare pairs of sneakers or Apple AirPods. If they like the prize, the YouTube stars have it shipped to their house.
The gambling site doesn’t list the owner or location where it’s based, although the site’s terms of service say it’s “subject to the laws and jurisdiction of Poland.” To make matters worse, users of the site might not even receive the items they believed they have won. “During using the services of the website You may encounter circumstances in which Your won items will not be received,” the terms of service reads.

Also, while the ToS say that underage users are ineligible to receive prizes, many of the YouTubers promoting the site have audiences who are underage. “[Jake Paul], for example, has acknowledged that the bulk of his fanbase is between 8 and 15 years old,” reports The Daily Beast.

Many YouTubers are finding themselves stressed, lonely and exhausted. For years, YouTubers have believed that they are loved most by their audience when they project a chirpy, grateful image. But what happens when the mask slips? This year there has been a wave of videos by prominent YouTubers talking about their burnout, chronic fatigue and depression. “This is all I ever wanted,” said Elle Mills, a 20-year-old Filipino-Canadian YouTuber in a (monetised) video entitled Burnt Out At 19, posted in May. “And why the fuck am I so unfucking unhappy? It doesn’t make any sense. You know what I mean? Because, like, this is literally my fucking dream. And I’m fucking so un-fucking-happy.”

… The anxieties are tied up with the relentless nature of their work. Tyler Blevins, AKA Ninja, makes an estimated $500,000 every month via live broadcasts of him playing the video game Fortnite on Twitch, a service for livestreaming video games that is owned by Amazon. Most of Blevins’ revenue comes from Twitch subscribers or viewers who provide one-off donations (often in the hope that he will thank them by name “on air”). Blevins recently took to Twitter to complain that he didn’t feel he could stop streaming. “Wanna know the struggles of streaming over other jobs?” he wrote, perhaps ill-advisedly for someone with such a stratospheric income. “I left for less than 48 hours and lost 40,000 subscribers on Twitch. I’ll be back today… grinding again.” There was little sympathy on Twitter for the millionaire. But the pressure he described is felt at every level of success, from the titans of the content landscape all the way down to the people with channels with just a few thousand subscribers, all of whom feel they must be constantly creating, always available and responding to their fans.

At the end of the month he was pale, gaunt and tired in a way that, he recalls, seemed “impervious to rest”. His work, he noticed, had become increasingly rushed and harsh in tone. Yet the angry, provocative quality of his videos seemed only to be making them more popular. “Divisive content is the king of online media today, and YouTube heavily boosts anything that riles people up,” he says. “It’s one of the most toxic things: the point at which you’re breaking down is the point at which the algorithm loves you the most.”

“Constant releases build audience loyalty,” says Austin Hourigan, who runs ShoddyCast, a YouTube channel with 1.2 million subscribers. “The more loyalty you build, the more likely your viewers are to come back, which gives you the closest thing to a financial safety net in what is otherwise a capricious space.” When a YouTuber passes the 1 million subscribers mark, they are presented with a gold plaque to mark the event. Many of these plaques can be seen on shelves and walls in the background of presenters’ rooms. In this way, the size of viewership and quantity of uploads become the main markers of value.

A new poll of 1,141 teenagers shows that teenagers prefer to text their friends than talk in person. The findings come from Common Sense Media’s 2018 Social Media, Social Life survey. Fortune reports:
Only 15% of teens said Facebook was their main social media site, down from 68% in 2012. Snapchat is now the main site for 41% of teenagers, followed by Instagram at 22%. In addition, this year’s survey saw texting (35%) surpass in-person (32%) as teens’ favorite way to communicate with friends. In 2012, 49% preferred to communicate in person, versus 33% who preferred texting.

The German Lifeguard Association (DLRG) has made a direct connection between children getting into difficulty in the water and parents being too busy on their mobile phones to notice. More than 300 people have drowned in Germany so far this year.

“Too few parents and grandparents are heeding the advice: when your children and grandchildren are in the water, put your smartphone away,” Achim Wiese, the DLRG’s spokesman, said. “We’re experiencing on a daily basis that people treat swimming pools like a kindergarten and simply don’t pay attention,” added Peter Harzheim of the German federation of swimming pool supervisors. “In the past, parents and grandparents spent more time with their children in the swimming pool. But increasing numbers of parents are fixated by their smartphones and are not looking left or right, let alone paying attention to their children,” he told German media. “It’s sad that parents behave so neglectfully these days.”

The organization also put some blame on the school system for not making swimming lessons required from an early age. “Budget cuts have also led to swimming pools shortening their opening times,” adds The Guardian.

Two in five adults look at their phone within five minutes of waking, while a third check their phones just before falling asleep, according to Ofcom.

A high percentage (71%) say they never turn off their phones and 78% say they could not live without it.

The average daily time spent on a smartphone is two hours 28 minutes, rising to three hours 14 minutes for 18 to 24-year-olds, the report indicates.

Most people expect a constant internet connection, with the majority of adults saying the internet is an essential part of their lives, and one in five spending more than 40 hours a week online.

Our obsession with our phones is good news for advertisers. Nearly a quarter of all advertising spend is now on mobiles, and if mobile advertising was stripped away, ad revenue would be in decline for the first time.

Other findings from the report include:

• 42% of houses now own a smart TV – with Ofcom predicting this will rise substantially in coming years
• the average household spends £124 on communication services each month
• 40% of households subscribe to Netflix
• one in eight homes now has a smart speaker

Amazon has changed the way Americans shop. This year, the e-commerce giant said its annual Prime Day sale was “the biggest shopping event in Amazon history.” During the 36-hour event, people bought over 100 million products, crashed the website, and signed up for more Prime memberships than ever before. The behavior is indicative of the buying culture Amazon created. The company’s ease, speed, and savings — underscored by killer perks like free, expedited shipping and simple returns — has encouraged more people to shop online, more often.

But these free benefits come with a hidden environmental cost that doesn’t show up on the checkout page, experts say. Expedited shipping means your packages may not be as consolidated as they could be, leading to more cars and trucks required to deliver them, and an increase in packaging waste, which researchers have found is adding more congestion to our cities, pollutants to our air, and cardboard to our landfills.

“People are consuming more. There’s more demand created by the availability of these cheap products and cheap delivery options.”

Three weeks ago, Bobby Burns, a YouTuber with just under one million subscribers, sat down on a rock in Central Park to talk about a recent mental health episode. One week ago, Elle Mills, a creator with more than 1.2 million subscribers, uploaded a video that included vulnerable footage during a breakdown. Six days ago, Rubén “El Rubius” Gundersen, the third most popular YouTuber in the world with just under 30 million subscribers, turned on his camera to talk to his viewers about the fear of an impending breakdown and his decision to take a break from YouTube.

Burns, Mills and Gundersen aren’t alone. Erik “M3RKMUS1C” Phillips (four million subscribers), Benjamin “Crainer” Vestergaard (2.7 million subscribers) and other top YouTubers have either announced brief hiatuses from the platform, or discussed their own struggles with burnout, in the past month. Everyone from PewDiePie (62 million subscribers) to Jake Paul (15.2 million subscribers) have dealt with burnout. Lately, however, it seems like more of YouTube’s top creators are coming forward with their mental health problems.

Constant changes to the platform’s algorithm, unhealthy obsessions with remaining relevant in a rapidly growing field and social media pressures are making it almost impossible for top creators to continue creating at the pace both the platform and audience want — and that can have a detrimental effect on the very ecosystem they belong to.

Social media platforms are using the same techniques as gambling firms to create psychological dependencies and ingrain their products in the lives of their users, experts warn.

These methods are so effective they can activate similar mechanisms as cocaine in the brain, create psychological cravings and even invoke “phantom calls and notifications” where users sense the buzz of a smartphone, even when it isn’t really there.

“Facebook, Twitter and other companies use methods similar to the gambling industry to keep users on their sites,” said Natasha Schüll, the author of Addiction by Design, which reported how slot machines and other systems are designed to lock users into a cycle of addiction. “In the online economy, revenue is a function of continuous consumer attention – which is measured in clicks and time spent.”

Whether it’s Snapchat streaks, Facebook photo-scrolling, or playing CandyCrush, Schüll explained, you get drawn into “ludic loops” or repeated cycles of uncertainty, anticipation and feedback — and the rewards are just enough to keep you going.

“If you disengage, you get peppered with little messages or bonus offers to get your attention and pull you back in,” said Schüll. “We have to start recognising the costs of time spent on social media. It’s not just a game – it affects us financially, physically and emotionally.”

Recreating the slot machine

The pull-to-refresh and infinite scrolling mechanism on our news feeds are unnervingly similar to a slot machine, said Tristan Harris, a former design ethicist for Google who has been described as the closest thing Silicon Valley has to a conscience.

“You pull a lever and immediately receive either an enticing reward (a match, a prize!) or nothing,” Harris wrote.

We cannot know when we will be rewarded, and more often than not we don’t find anything interesting or gratifying, much like gambling. But that’s precisely what keeps us coming back.

“The rewards are what psychologists refer to as variable reinforcement schedules and is the key to social media users repeatedly checking their screens,” said Dr Mark Griffiths, a professor of behavioural addiction and director of Nottingham Trent University’s International Gaming Research Unit.

“Social media sites are chock-a-block with unpredictable rewards. They are trying to grab users’ attentions … to make social media users create a routine and habitually check their screens.”

Like gambling, which physically alters the brain’s structure and makes people more susceptible to depression and anxiety, social media use has been linked to depression and its potential to have an adverse psychological impact on users cannot be overlooked or underestimated.

For instance, phone dependency, driven by high social-media usage, can lead us to think our phone is vibrating, or that we have received a message, even when we haven’t.

“Phantom calls and notifications are linked to our psychological craving for such signals,” said Professor Daniel Kruger, an expert in human behaviour, from the University of Michigan. “These social media messages can activate the same brain mechanisms as cocaine [does] and this is just one of the ways to identify those mechanisms because our minds are a physiological product of our brain.”

“There are whole departments trying to design their systems to be as addictive as possible. They want you to be permanently online and by bombarding you with messages and stimuli try to redirect your attention back to their app or webpage.”

Tech insiders have previously said “our minds can be hijacked” and that Silicon Valley is addicting us to our phones, while some have confessed they ban their kids from using social media.

However, the number of monthly active users of Facebook hit 2.13 billion earlier this year, up 14% from a year ago. Despite the furore around its data privacy issues, the social media monolith posted record revenues for the first quarter of 2018, making $11.97bn, up 49% on last year.

A key reason for this is because Facebook has become so entrenched in our lives: we can’t put it down.

Behavioural psychologist, Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has conceptualised how people become attached to social media.

“It starts with a trigger, an action, a reward and then an investment and its through successive cycles, through these hooks, that habits are formed. We see them in all sorts of products, certainly in social media and gambling. This is a big part of how habits are changed.”

Once a habit is formed something previously prompted by an external trigger, like a notification, email, or any sort of ring or ding, is no longer needed, Eyal remarked.

It is replaced or supplemented with an internal trigger meaning that we form a mental association between wanting to use this product and seeking to serve an emotional need.

“The products are built to be engaging and what’s engaging for some is addictive for others, that’s clear.”

The average young person in Britain think having access to the internet is more important than daylight, according to a new poll.

British youths aged between 18 and 25 were asked to identify five things which they felt were important to maintain their quality of life.

Freedom of speech topped the list, picked by 81% of the 2,465 surveyed. Nearly seven in 10 (69%) chose internet connect, followed by 64% saying daylight and 57% hot water.

Only 37% said a welfare system – including the NHS – was important, with a measly 11% choosing a good nights’ sleep.

The respondents who identified an internet connection as one of the most important aspects were asked how many times they used the internet every day. The average answer was 78 times.

The youths were also asked to identify what they would most like to change in order to improve their quality of life. The majority (34%) stated holidays, followed by more sleep (28%) and “having a bigger following on social media” (14%).