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In the world of TikTok, brands have the opportunity to get products out into the real world – or make stories of them already being out there. The platform turns placement into consumption as consumers participate – or play – with the products. Product placement on the platform could come from just giving products out to creators, or partnering with them, as is done on other platforms. However, it could also come from amplifying organic content or trends that are already happening with a brand’s products … Viewers are the stars. When it comes to distinguishing between viewers and audiences on TikTok, just as with content and ads, the lines are blurred. In fact, many TikTok users are also creators. For these creators, the feed is their stage and this where the opportunity for sponsorship and placement lies for brands.

While the rest of the U.S. economy languished earlier this year, the tech industry’s biggest companies seemed immune to the downturn, surging as the country worked, learned and shopped from home. From a report:

On Thursday, as the economy is showing signs of improvement, Amazon, Apple, Alphabet and Facebook reported profits that highlighted how a recovery may provide another catalyst to help them generate a level of wealth that hasn’t been seen in a single industry in generations. With an entrenched audience of users and the financial resources to press their leads in areas like cloud computing, e-commerce and digital advertising, the companies demonstrated again that economic malaise, upstart competitors and feisty antitrust regulators have had little impact on their bottom line. Combined, the four companies reported a quarterly net profit of $38 billion.

Amazon reported record sales, and an almost 200 percent rise in profits, as the pandemic accelerated the transition to online shopping. Despite a boycott of its advertising over the summer, Facebook had another blockbuster quarter. Alphabet’s record quarterly net profit was up 59 percent, as marketers plowed money into advertisements for Google search and YouTube. And Apple’s sales rose even though the pandemic forced it to push back the iPhone 12’s release to October, in the current quarter. On Tuesday, Microsoft, Amazon’s closest competitor in cloud computing, also reported its most profitable quarter, growing 30 percent from a year earlier. “The scene that’s playing out fundamentally is that these tech stalwarts are gaining more market share by the day,” said Dan Ives, managing director of equity research at Wedbush Securities. “It’s ‘A Tale of Two Cities’ for this group of tech companies and everyone else.”

Uber lures drivers with the idea of being your own boss and “making great money with your car.” The “great money” part is up for debate.

The median hourly pay with tip for Uber drivers in the U.S. is $14.73, according to a new study conducted by Ridester, a publication that focuses on the ride-hail industry. That figure includes tips but doesn’t account for expenses like insurance, gas and car depreciation incurred while working. Using Ridester’s low-end estimate of $5 per hour in vehicle costs, drivers would bring in $9.73 per hour and potentially much less.

That implies a driver working 40 hours per week would make an annual salary of almost $31,000 before vehicle expenses, and about $20,000 after expenses (but still before taxes). That’s below the poverty threshold for a family of three.

This is important because online “gig economy” jobs, including driving for Uber, are a growing part of the U.S. workforce: About 5 percent of the working population has worked in the gig economy in the past year, up from 2 percent in 2013. So their labor is increasingly tied to overall prosperity. Additionally, these workers are still typically considered contractors, meaning that they aren’t required to receive employer healthcare or other employee benefits.

Heated streets will melt ice and snow on contact. Sensors will monitor traffic and protect pedestrians. Driverless shuttles will carry people to their doors.

A unit of Google’s parent company Alphabet is proposing to turn a rundown part of Toronto’s waterfront into what may be the most wired community in history — to “fundamentally refine what urban life can be.”

Dan Doctoroff, the CEO of Sidewalk Labs, envisions features like pavement that lights up to warn pedestrians of approaching streetcars. Flexible heated enclosures — described as “raincoats” for buildings — will be deployed based on weather data during Toronto’s bitter winters. Robotic waste-sorting systems will detect when a garbage bin is full and remove it before raccoons descend.

“Those are great uses of data that can improve the quality of life of people,′ he said. “That’s what we want to do.”

But some Canadians are rethinking the privacy implications of giving one of the most data-hungry companies on the planet the means to wire up everything from street lights to pavement.

The concerns have intensified following a series of privacy scandals at Facebook and Google. A recent Associated Press investigation found that many Google services on iPhones and Android devices store location-tracking data even if you use privacy settings that are supposed to turn them off.

Adam Vaughan, the federal lawmaker whose district includes the development, said debate about big data and urban infrastructure is coming to cities across the world and he would rather have Toronto at the forefront of discussion.

“Google is ahead of governments globally and locally. That’s a cause for concern but it’s also an opportunity,” Vaughan said.

Facebook reportedly formed data-sharing partnerships with dozens of device makers, including Apple and Samsung, giving them access to information on users, as well as on users’ friends.

The New York Times revealed the extent of the partnerships on Sunday, shedding new light on the social media giant’s behavior related to customer data following a scandal involving the political consulting firm Cambridge Analytica.

The Times found that the company made at least 60 such deals over the past decade, many of which are still in effect, allowing the other companies access to personal data of Facebook users and their friends.

The partnerships may have also violated a 2011 Federal Trade Commission (FTC) consent decree, according to the Times, which Facebook officials denied.

The report comes as Facebook is under scrutiny for its handling of private data after it was revealed that Cambridge Analytica accessed millions of users’ private information.

The partnerships allowed companies like Apple, Blackberry and Amazon to offer users Facebook features, like the ability to post photos, directly from a device without using the Facebook app.

The Times found that the partnerships allowed outside companies to access personal user data like relationship status, religious and political affiliations, work history and birthdays, as well as the information of users’ Facebook friends, even if the friends had blocked Facebook from sharing their information with third parties.

Facebook officials told the Times in interviews that the data-sharing partnerships were different from app developers’ access to Facebook users, and that the device makers are considered “extensions” of the social network.

But security experts and former Facebook engineers expressed concerns that the partnerships offered companies practically unfettered access to hundreds of thousands of Facebook users without their knowledge.

“It’s like having door locks installed, only to find out that the locksmith also gave keys to all of his friends so they can come in and rifle through your stuff without having to ask you for permission,” said Ashkan Soltani, a former FTC chief technologist, according to the Times.

Facebook began ending the partnerships in recent months, but the Times reported that many are still in effect.

“On mobile, where the majority of the world’s content is now consumed, Google and Facebook own eight of the top 10 apps, with apps devouring 87% of our time spent on smartphones and tablets, according to new comScore data (Figure A):

“In sum, the majority of our time online is now mediated by just a few megacorporations, and for the most part their top incentive is to borrow our privacy just long enough to target an ad at us.”

“A shadowy international mercenary and security firm known as TigerSwan targeted the movement opposed to the Dakota Access Pipeline with military-style counterterrorism measures, collaborating closely with police in at least five states, according to internal documents obtained by The Intercept. The documents provide the first detailed picture of how TigerSwan, which originated as a U.S. military and State Department contractor helping to execute the global war on terror, worked at the behest of its client Energy Transfer Partners, the company building the Dakota Access Pipeline, to respond to the indigenous-led movement that sought to stop the project.

TigerSwan spearheaded a multifaceted private security operation characterized by sweeping and invasive surveillance of protesters.

Activists on the ground were tracked by a Dakota Access helicopter that provided live video coverage to their observers in police agencies, according to an October 12 email thread that included officers from the FBI, DHS, BIA, state, and local police. In one email, National Security Intelligence Specialist Terry Van Horn of the U.S. attorney’s office acknowledged his direct access to the helicopter video feed, which was tracking protesters’ movements during a demonstration. “Watching a live feed from DAPL Helicopter, pending arrival at site(s),” he wrote. Cecily Fong, a spokesperson for law enforcement throughout the protests, acknowledged that an operations center in Bismarck had access to the feed, stating in an email to The Intercept that “the video was provided as a courtesy so we had eyes on the situation.”

“Facebook-hosted office communication tool, has been in the works for more than two years under the name Facebook at Work, but now the company says its enterprise product is ready for primetime. The platform will be sold to businesses on a per-user basis, according to the company: after a three-month trial period, Facebook will charge $3 apiece per employee per month up to 1,000 employees, $2 for every employee beyond up to 10,000 users, and $1 for every employee over that. Workplace links together personal profiles separate from users’ normal Facebook accounts and is invisible to anyone outside the office. For joint ventures, accounts can be linked across businesses so that groups of employees from both companies can collaborate. Currently, businesses using Workplace include Starbucks and Booking.com as well as Norwegian telecoms giant Telenor ASA and the Royal Bank of Scotland.”

The Guardian’s Julia Powles writes about how with the advent of artificial intelligence and so-called “machine learning,” this society is increasingly a world where decisions are more shaped by calculations and data analytics rather than traditional human judgement:

“Jose van Dijck, president of the Dutch Royal Academy and the conference’s keynote speaker, expands: Datification is the core logic of what she calls “the platform society,” in which companies bypass traditional institutions, norms and codes by promising something better and more efficient — appealing deceptively to public values, while obscuring private gain. Van Dijck and peers have nascent, urgent ideas. They commence with a pressing agenda for strong interdisciplinary research — something Kate Crawford is spearheading at Microsoft Research, as are many other institutions, including the new Leverhulme Centre for the Future of Intelligence. There’s the old theory to confront, that this is a conscious move on the part of consumers and, if so, there’s always a theoretical opt-out. Yet even digital activists plot by Gmail, concedes Fieke Jansen of the Berlin-based advocacy organisation Tactical Tech. The Big Five tech companies, as well as the extremely concentrated sources of finance behind them, are at the vanguard of “a society of centralized power and wealth. “How did we let it get this far?” she asks. Crawford says there are very practical reasons why tech companies have become so powerful. “We’re trying to put so much responsibility on to individuals to step away from the ‘evil platforms,’ whereas in reality, there are so many reasons why people can’t. The opportunity costs to employment, to their friends, to their families, are so high” she says.”